FMS Franchise Marketing Systems

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Expert Franchise Development Services

Franchise Development is the process of converting an existing business model into a franchise system. FMS Franchise works closely with businesses and business owners to develop the appropriate strategy, models, and approach to launch a new franchise brand and create a platform that allows for scale. Much like building a house or constructing a machine, the process begins with planning and strategy to clearly identify the opportunity and best way to grow the brand. 

Following the strategy development, FMS Franchise works with third-party franchise lawyers to develop the necessary disclosures and registration work to offer and sell a franchise. The third phase of the franchise development process is to create the operations, training, and structure necessary to teach and train a new franchisee how to operate the business and how to successfully open a new location of the brand.  Finally, the franchise development strategy concludes with the development of franchise marketing materials, collateral, and presentations in order to promote, present and recruit franchisees.

Grow Your Business with Franchise Development

FMS Franchise works through an experienced team of franchise consultants and franchise development experts to design, build and customize franchise programs for businesses. Through this refined process, businesses have the ability to grow and replicate through franchising. Go into the franchise development process knowing that you have the tools and experience behind you to successfully franchise your business.

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Building a business is a time consuming and life changing experience. It takes years of work to build most businesses and even years more to realize financial returns from them. Franchising a business or growing through licensing can have the same sort of growth pattern that a typical franchise development model might follow. The first year or so may be a slower build up as marketing, PR and sweat equity get the word out regarding a business opportunity and then people begin to buy in. The really intriguing element of franchising or licensing is that once the system begins to build momentum it can have a tremendous snow ball effect and the growth can develop exponentially.

EXPERT FRANCHISE DEVELOPMENT GUIDE

In following this process of building a franchise system and replicating a business model, it is critical to allow new partners to have their own feeling of ownership. If someone joins a franchise or license model and feels that they are treated as an employee or less than equal in the business relationship, it is very typical for these systems to struggle. The franchise organizations that have succeeded in a short time period have done so through a culture and relationship model that breeds cooperative work together. The Franchisor and Franchisees do not look at one another as different parties, they are a team and both have the same goals in building the franchise system they are a part of.

Individuals often ask us about what franchise development steps they should be taking to franchise their businesses.

This list contains items that are elements of your business or operational model that you may choose to work with in order to position your business and brand for franchise growth. They do not replace the need for franchise development, but supplement this work and will assist in streamlining the process of taking the organization from where it is today to the franchise marketplace.

1. Build your brand

  • If you haven’t already, build your web presence.
  • Website – It should be professional, clean and clear
  • Social Media – Have a presence on major sites such as Facebook, Twitter, LinkedIn, and YouTube.
  • Develop an email template and gather targeted Email lists for your customers and prospects. These should be clean and professional with consistent signatures
  • Develop collateral material in place that you use to market to your customers and prospects
  • Collateral materials can come in the form of Brochures, fliers, business cards, etc. They should be professionally produced.
  • Electronic copies of all of your collateral materials are also very important.
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2. Understand your sales process

  • Document your call script – what do you say to customers to get them to buy?
  • Document your marketing process. Documenting some of the following elements will be helpful:
    • What are your best sources for lead generation?
    • How do you create a value proposition? It is important to document this process. How do you close business and get new customers?

3. Know how you manage your “back-end”

  • Delivery of services – You don’t necessarily need to have everything down on paper, but you should know how you deliver your product or services to the customer (bake the bread, make the product or clean the carpets, etc.)
  • How do you manage your cash flow? You should have a fairly good understanding of how you would coach someone on how to manage the finances of a franchise.
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4. Where do you buy products and inventory?

  • It is important in franchise development also to understand where you would direct someone to purchase the needed supplies and inventory. Items such as, but not limited to, the following should be provided:
    • Equipment
    • Machinery
    • Inventory items
  • You would need to provide vendor lists and contacts.

5. Get to know your training process

  • What would you cover when training a new franchisee? What is the best way to train them:
    • Curriculum? What type of curriculum would you use?
    • What schedule would you use for the training?
    • Who does what? Would you train the franchisee yourself or bring in a trainer? How much time would this take?
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Wondering how to franchise your business?

FMS Franchise is the perfect franchising partner to guide you through the franchise development process. With our franchise development experts on hand, you don’t need to worry about the complexity of franchising in the US. We are here to handle all of your franchising needs, from the initial consultation to the completion of the franchise process. Get in touch with us today for a free franchise consultation and let us help you reach your goals.

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Franchise sales

From selling your franchise, to lead generation, to full management and support, the FMS team is here to assist you throughout the whole franchise development process.

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Franchise lead generation

From the beginning, the FMS team is ready and available to help the franchisor with a variety of services including Research, Conversion, Metric Tracking, and more.

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Management & support

Build a more profitable and efficient franchise model with expertise from the industry. FMS will help you with every element of building and managing a successful franchise.

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Asha Morales

FRANCHISE CONSULTANT

Asha Morales is the Director of Franchise Sales for ZGroup Franchising. With over a decade of experience in the franchise industry, Asha has worked with franchise brands of all sizes to expand and/or develop

With strong interpersonal skills, she is adept at building lasting bonds with clients and guiding candidates through the franchise sales discovery process. Fusing her passion for meeting new people and franchise sales experience, Asha serves to meet and exceed client’s unique needs.

Her aim is to facilitate clients in discovering the ideal brand that will enable them to find freedom in their careers through small business ownership.

Previously, Asha has experience in the film and video industry working on a broad range of film and video productions. She helped to produce multimedia marketing campaigns and corporate training videos for clients such as Subway, Duke Hospital, Rollins College, Major League Baseball Association, and Publix. Asha also worked with an Oscar Nominated Documentary producer on several short films and documentaries.

In her free time, Asha’s a yoga teacher and implements this mindful approach into the business world.

Kimberly Moody

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management.

Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning.

Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA.

Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

Julie Arlt

DESIGN TEAM PROJECT MANAGER

Ontario, Canada – Julie has been providing administrative support and project management to teams for 15+ years in the public sector. Her strengths lie in the coordination and implementation of effective systems to help her team deliver professional and timely customer service, with a focus on quality outcomes. The value she places on her partnerships inspires her to facilitate foundational and intentional marketing strategies that build on businesses marketing success for the long game. Julie is looking forward to developing new skill sets and learning from the team at Franchise Marketing Systems.

Ashton Wiles

PROJECT MANAGER

Atlanta, GA – Ashton Wiles is Franchise Marketing System’s (FMS) Project Manager. She works individually with company operations to maintain proper due diligence with our clients as well as team members to make sure they are supported in their roles. Ultimately, to provide a good and productive experience for the FMS team and each of our clients. Manages all of the registration and filing processes when submitting to different states including creating a new legal entity and federal EIN for their franchising businesses. Has a background of over 8 years as Operations Manager, managing trading and investing franchises.

Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.

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