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Franchise Business Plans: Custom & Perfect

Just as a quality home demands a detailed blueprint before commencing construction, choosing to franchise your business necessitates a carefully crafted franchise business plan. The franchise business plan is designed to accurately document the franchise foundation, and the trajectory for franchise development, and to document the plan for the long-term stability of the brand and franchise system.

The primary focus of the franchise business plan is to define a go-to-market strategy for how the franchise offering will be structured, presented and executed effectively. A well-structured and detailed franchise business plan can also be used by franchise partners when presenting to financial institutions, malls, community centres or for other purposes. It also serves as a marketing plan for franchisors. Proper planning at the outset of any venture helps ensure efficient performance, and FMS is here to help.

 

Franchise Strategic Planning

For starters, initial franchise strategic planning takes place. A company must accurately describe its expansion goals and key success targets along with the Key Performance Indicators needed to duplicate the model. This is the franchisor’s opportunity to reflect on their aspirations for the company and future projections for the brand both at the franchisor and franchisee level.

A focus on brand development further formalizes a plan for brand and concept expansion. The question of how to expand the franchise model is explored during this initial strategic planning phase as well, ultimately developing a regionalized plan of expansion. These points are used in the franchise development process and communicated within the franchise business plan.

Identify the Business Industry 

The industry in which the company operates must be investigated and competitors identified in order to correctly define the new franchise market niche. This competitive analysis is used in a benchmark analysis that gives a company a full understanding for the industry layout and the strategic implications of the franchise model. The franchise business plan covers the top potential competitors of a franchisor, examining the concepts, similarities, and operational formats, uncovering mistakes and successful components of predecessors. The comparative analysis is an excellent tool to discover ways in which the franchise model should operate to replicate others’ success and to avoid any downfalls.

Franchise Business Plan Services

Franchise Development calls for a specific structure applicable to the unique nature of franchising. The franchise business plan must explore how the franchise will be structured and the speed of which it will expand. The types of franchises offered, the owner profile for a franchisee, territory structure, franchisee support programs, franchisor internal staffing, and growth goals must be included. In summation, the franchise business plan will certainly contain the following key points: Financial projections for the company’s model, cash flow analysis of the company’s system, franchisee ROI analysis, franchise model cash flow analysis for the operator, financial projections for sales and business development, franchise growth goals and analysis, and operational, legal and marketing recommendations.

A franchise business plan is a complicated and vital document that must be accurately developed by a franchise industry expert before ever pursuing expansion. FMS is an industry-leading franchise development expert here to aid companies every step of the way within their franchise journey, including the franchise business plan. Schedule a free consultation today to further explore your company’s options for franchising!

For more information on writing a franchise business plan, contact us.

Fms Franchise Clients In Usa
Franchise business plan - fms franchise marketing systems
KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.

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