FMS Franchise has spent more than 13 years in the US franchise industry working with all types of businesses and industries to support growth through franchising. We have built many franchise how-to guides and tools to help you understand the franchise model and franchise industry in order to help you make better decisions and hopefully see the opportunity in franchise growth.

These tools are meant to be references and information guidelines, but please don’t hold back on having a call with one of our expert franchise consultants to discuss your business specifics, the model, and your goals. FMS is dedicated to helping educate people and business owners on how to start a franchise and franchising model before they make any decision, good or bad. Let FMS support you in your journey to explore whether opening a franchise or franchising could be an effective distribution system for your business or not.


How To Start a Franchise

Thinking of opening a franchise in the US? The franchise model is an exceptional model for scaling your business. It has many benefits like when you start a franchise, you open up opportunities to bring capital into your brand without giving up control or ownership in your business like a traditional partnership.  Franchisees bring motivation, and dedication, and as a vested owner-operator can allow the business owner to scale the brand without getting bogged down in the operations side of the business. 

This element is even more important when considering opening new locations in markets where the ownership and leadership are not physically located. Franchisees do not require the constant oversight and management that company-owned locations do and the franchisor can focus on growth and strategic initiatives.  Franchise systems also have the ability to grow very quickly and cover lots of ground in a very short time period. 

Many have described the franchise platform as the most amazing growth model ever implemented for most businesses. 

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How to Write a Franchise Operations Manual

The Franchise Operations documentation or franchise standard operating procedure is an enormously important and critical component to the success of any franchise system.  Whether you are in the pizza business, an advertising agency, or a medical services franchise, your ability to get processes on paper, document what makes the business model work effectively, and structure the systems of the business is directly tied to the success of your franchise brand. 

The Franchise Operations Manual development should cover every aspect of what makes the business work from some of the most mundane and granular elements to the bigger picture and high-level elements involved in operating the franchised business.  Everything needs to be in order, structured, and organized to provide the new franchisees with the tools they need to be successful.  So many of the franchise investors that come into a new system do not have experience operating the type of business they are buying into as a franchisee. 

The franchisee (aka franchise owner) is counting on the franchisor to give them the tools and structure they need to shorten the learning curve and build their business quickly.

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KIMBERLY MOODY

FRANCHISE CONSULTANT

Gloucester, Virginia – Kimberly Moody has secured an impressive track record in implementing financial goals for a business base of more than $300 million in assets covering customer service, financial planning, estate planning, banking services, and all aspects of investment management. Additionally, she worked as an Adjunct Instructor for Christopher Newport University, where she taught investment courses to individuals interested in learning more about financial planning. Ms. Moody also has experience as the Co-Host for WVEC Channel 13’s show “Investing 101” and Co-Host of WTKR’s radio station’s financial planning show. She has also held more than 100 public seminars on financial planning topics and was the speaker for National Space Society Conferences for NASA. Ms. Moody intends to use her proven business expertise, natural leadership ability, and personal determination to sell and grow franchise development.

PAUL REISNER

FRANCHISE CONSULTANT - MARKETING & SALES

New York, NY – Paul has 25+ years experienced in business development management and direct sales with Blue-Chip companies – CA, ADP, Pitney Bowes and National accounts such as Deutsche Bank, PepsiCo, Verizon. Received many awards and acknowledgement for sales achievement and success where personally responsible for generating in excess of $100m in revenue. Paul has been married for 34 years with six children. Paul graduated from Northern Michigan University in Marketing and from Marquette with a Bachelor’s Degree in Education.

MICHELLE WHITE

FRANCHISE CONSULTANT

Boca Raton, FL – Michelle White has worked in the franchise industry since 2012 in franchise sales, franchise development and as a franchise consultant. Previous to working with Franchise Marketing Systems, Ms. White worked in real estate development throughout South Florida and Illinois. Ms. White has a wide range of business skill sets including business management, business development, sales, marketing and financial management. Ms. White supports Franchise Marketing Systems clients through document development and franchise consulting work.
TRISHA CONNER

FRANCHISE CONSULTANT

Midwest – Ms. Trisha Conner is the documentation specialist for Franchise Marketing Systems, working with client’s legal counsel to initiate the Franchise Disclosure Documentation for a wide variety of business models each year. Since 2011, she has also held key responsibilities for the management, accuracy and timely distribution of client leads via the company CRM. Additionally, Ms. Conner contributes strategic planning as the company experiences growth. Previous work-related experiences include a decade of successful fundraising including financial accountability; extensive international travel including multiple international relocations in support of her husband’s agricultural commodities sales business; client services for Varig airlines in NYC. In addition to raising her family, Trisha has many years’ experience as a primary caregiver for elderly family members and is extensively familiar with in-home care businesses. An avid sports enthusiast, Trisha combines her continued fund-raising focus with cycling events. She played tennis competitively for more than 20 years and has recently added kayaking to her activities. Ms. Conner attended Colorado University, the Alliance Francaise and the Sorbonne in Paris and Northern IL University, graduating with a BA in French.
Kaitlin Eileen

GRAPHIC DESIGNER & AD STRATEGIST

Kaitlin is a graphic designer and a Facebook™️ ad Strategist. A born creator, her passion for creativity grew as she explored the design and artistic side of marketing. She has a special focus on presentation and visual design and is insanely curious about learning new skills to continuously improve her portfolio.

Tackling everything from Brochure design to Landing Pages and everything in between, she is always excited to grow her clients’ brands into something beautiful. When she isn’t working, her creative roots are always showing. Her love for Marketing and design go beyond the desk, her creative juices flow in the kitchen and in the garden. She also loves nature and all animals big and small but what she really loves is making her clients happy.

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Noah Cunningham

VIRTUAL DESIGNER

Augusta, GA – Noah is a designer for FMS. He has been designing for 4 years and has a wide range of skills when it comes to designing. Noah has a passion for communicating visually and creating visually successful brands. He loves creating for a wide range of clients and strives to fulfill their needs in design.

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