Unlock the Potential of Entrepreneurship: How to Really ‘Become’ a Franchisor

by Franchise Marketing Systems February 6, 2023May 26, 2023 | Articles

4 minutes

Are you ready to take your business to the next level? Franchising your business allows you to bring your ideas, products, services, and stellar customer service tactics to new markets, which can create rapid and exponential growth opportunities. If you already have a successful business that appeals to many people, it may be time to introduce your business to new markets by opening a franchise.

Becoming a franchisor is an excellent way to expand your business with the help of other investors. Before you get started, you should familiarize yourself with the process and requirements to start a franchise. To become a franchisor, you want to take these 5 important steps.

Create a Successful Business Model
Develop a Franchise Business Plan
Prepare the Paperwork
Recruit Franchisees
Onboard Franchisees and Their Teams

1. Create a Successful Business Model

While you likely have a successful business on your hands, you now want to focus your energy on creating a business model that is both scalable and replicable. Your franchisees trust that they will be given a model that is proven to work. When you become a Franchisor, your role will switch from a hands-on manager to an operator to someone who oversees and creates resources for other business owners to succeed. With a scalable business model, you create the framework for everyone’s, including yours, success.

2. Develop a Franchise Business Plan

Have you chosen the ideal franchisee profiles? Have you outlined the training program you will provide? Every Franchisor needs to develop its own business plan to ensure that franchisees are given the training, tools, resources, and information they need to set up a successful location.

When someone invests in your business, they invest in your business model and plan. They trust that you have the tools to take everyone down the path to success. However, this requires you to create manuals, decide on franchise fees, and implement a training program from the very beginning.

3. Prepare the Paperwork

When franchisees look for franchise opportunities, they want to see the documentation. You need to create documents to market and sell your opportunity. These should include Franchise Brochures, websites, social media profiles, and more. Recruitment is a large part of the franchise process, so you want to create resources to attract the ideal franchisee to your business.

In addition to marketing resources, you will also need documents outlining your financial statements, such as a Franchise Disclosure Document. By creating the resources you need to recruit and educate potential investors, you create the infrastructure for a successful opportunity and ensure that information is readily available.

4. Recruit Franchisees

After the plans and paperwork are in place, you can then start to recruit franchisees. By identifying your ideal franchisee, you can tailor your efforts to certain demographics and interests, which will help to increase your likelihood of reaching the perfect candidate. To recruit franchisees, you will create a marketing plan and recruitment strategy to reach these individuals and pique their interest.

5. Onboard Franchisees and Their Teams

Once you have reached the right individual, you can start the training process. You will work with them to choose an optimal location for their business, provide them with in-person training at one of your thriving locations, and assist them with any opening procedures or operations. Once they go through your training program, they will have everything they need to be the sole business owner and operator at your location.

Becoming a Franchisor can open more doors in your life by adding income streams and lowering your personal risk when growing your business. As your business grows, you can continue to monitor and adapt so that everyone has the tools they need to be successful.

If you are interested in becoming a Franchisor, schedule a free franchise consultation with our Franchise Experts today!